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MBA Applied Research Chair in Sales

The University of New Brunswick MBA Applied Research Chair in Sales will steward and drive the creation of business development and sales professionals who are ready to take the lead in a multicultural global marketplace. The program will address valuable issues such as export challenges, building export capacity in New Brunswick and across the country, and teach valuable business development and sales skills.

This initiative was inspired and led by Mr. Gerry Pond and has advanced to an active and growing MBA sales stream that is attracting attention and support. With $1.7 million raised to date, the university is making progress on our goal of raising $2.2 million in support of a new Applied Research Chair in Sales.

Gerry Pond

“New Brunswick businesses must continually sharpen their talent for global sales achievement. The new Applied Research Chair will set the pace, connecting students with industry and researching best sales practices in a multicultural context. I have made a significant investment in the Chair. I hope you will join me in making a gift that reflects your passion for sales and the need to invest in new streams of professional sales education. that reflects your passion for sales and the need to invest in professional sales and business development education.”

- Gerry Pond, Co-Founder of Mariner and East Valley Ventures


The Chair will:

  • engage in public outreach to promote the growth of a dynamic export culture
  • connect the university and students with the private sector
  • teach and supervise students and build new co-op and professional development programs
  • facilitate research projects and student-led problem-solving efforts
  • research the role of sales in company performance and export growth
  • teach and supervise students and build new co-op and professional development programs

Gerry has been a champion of this initiative, and his commitment to a program which will help aspiring business leadership master the art and science of export sales in a global economy is unmatched. The Applied Research Chair in Sales will establish Saint John as the place for professional sales education and export development in Canada.

“The Chair will “put a stake in the ground for Saint John as a leader in professional sales education.”

- Dr. Shelley Rinehart, Professor and MBA Director, UNB Saint John

We are seeking philanthropic partners to help support the MBA Applied Research Chair in Sales. The Chair will play a pivotal role in building research capacity, raising the profile of Sales as a driver of success and supporting the profession through knowledge creation and education, creating student interest and opportunity.

Contact us to find out how you can be part of creating a more prosperous New Brunswick.

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