Brand and Sponsorship | Business and Industry | UNB

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Business and Industry

Brand awareness and sponsorships

Are you looking to optimize your engagement and establish your brand presence among students on UNB’s Fredericton and Saint John campuses?

Business and industry partners can take advantage of numerous sponsorship opportunities that allow you to increase awareness and recognition among our student community, build personal connections, and broaden perceptions of your corporate mission and vision.

Sponsorship opportunities

Academic faculties across the university offer sponsorships for events and activities that range from student awards dinners to case competitions. Contact the Office of Strategic Partnerships for information on sponsorship opportunities that will reach your target audience.

Student organizations across the university host activities throughout the academic year. Businesses can tap into these events through sponsorships, expand their brand presence, and connect with students.

UNB Student Union in Fredericton

Held annually for incoming students, Orientation Week offers businesses an ideal platform to showcase their brand via event and title sponsorship, presentation slots, placement of logos on a variety of merchandise, social media posts and more. To become a sponsor, contact the Orientation Chair at

Throughout the year the Student Union hosts major events like the Red ‘n Black Revue and Winter Carnival. Companies can also place their brands prominently on student-run SafeRide vehicles which transport students up to 150 km a day. To find out more about these opportunities and to access the various sponsorship packages, contact

Students’ Representative Council in Saint John

As in Fredericton, a series of high energy events in Saint John welcome students to campus each September. Contact

To learn about sponsoring other SRC events, including the Awards Gala, St. Patrick’s Breakfast or Residence Skating, contact

Student Societies

Program-specific student societies welcome sponsorships for a variety of professional development and social activities. For current opportunities, contact the Strategic Partnerships Office.

UNB Athletics are filled with competitive, fun and engaging events on both campuses.

Partnering with the UNB REDS on the Fredericton campus, organizations can establish and promote their brand presence through customized, program-based sponsorships that are tailored to meet the unique needs of their businesses. To find out more, contact Marketing and Special Events Manager, Nick Zildjan at

The UNB Seawolves on the Saint John campus offer a range of partnership opportunities, including event and game sponsorship, student athlete and team sponsorship, logo placement, and facility signage purchase. To find out which sponsorship opportunity works best for you and for general inquiries, contact the Director of Athletics, Recreation & Wellness Natasha Kelly at