Dongmin Kim
Management of information systems
“My research focuses on online trust. My series of studies on trust assuring arguments in business to consumer (B2C) electronic commerce increases our understanding of how trust assurances work in B2C electronic commerce, when they are effective, and how they can be constructed to be effective.”
Recent projects
Wang, W., Qiu, L., Kim, D. and I. Benbasat (2016). "Effects of Rational and Social Appeals Online Recommendation Agents on Cognition- and Affect-based Trust", Decision Support Systems, Vol 86, June 2016, pp. 48-60.
