Emin Civi
Marketing
“Everyone strives to make their life worthwhile and hopefully leave some mark on the world. Some will try to build material things. Building the material world is a great accomplishment. But for me, in the teaching that I am passionate about, I get to put my creative energies into building my students’ futures by building a structure that has the capacity to continue building and growing; the creative capacity that teaching instills doesn’t end—never levels out. You never know where it is going to go. And it’s exciting to watch. It’s all because you lit the spark; you created this scaffold on which this amazing creative explosion is going to happen. Creating a personal learning environment, providing a rich learning experience, and giving and getting useful and timely feedback constitute the scaffold I build every day, from which all these creative potentials grow.
I also think effective professors continuously research, experiment and learn. Teaching and research are coequals for me. My research enriches my teaching, and I make my teaching better through my research that helps me to prepare my students for the real business world. My research informs my teaching that bridge the gap between the classroom and the ability to function as highly skilled employees.”
Dr. Civi integrates community-based research into his marketing courses at UNB Saint John, including a retail marketing clinic.
