Principles of Marketing

Subject	Course No.	Credit Value
Management	ADM 1313	Three (3) credit hours

This course has been closed for Summer 2024 only; it will reopen for Fall 2024.

This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues. You will be introduced to marketing topics such as target markets, market segmentation, marketing research, buyer behaviour, product planning, distribution, promotion, advertising, positioning and branding and pricing.

Contact the instructor to request a syllabus.

Instructor: Dr. E. Stephen Grant
Prerequisite: None

What you will learn

This course is designed to help you:

• Become familiar with the language and practice of marketing.
• Gain a foundation for elective and advanced marketing courses.
• Improve your ability to prepare management-type reports.

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• Participation (10%)
• 5 x article postings (10%)
• 1 x case assignment (10%)
• 1 x mid-course exam (invigilated, 20%)
• 1 x project/marketing management report (20%)
• 1 x final exam (invigilated, 30%)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser and Monitor). This is a free tool provided with this course, a webcam is required. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about our payment options.

 Apply now