Business Administration
BA4334 | Public and Non-Public Marketing (O) | 3 ch (3C) (W) |
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Focuses on the application of traditional marketing concepts to the “non-business” sector. Types of organizations studied include government, universities, performing arts groups, charities, political groups and health care facilities. Students are encouraged to specialize in one or two areas of interest through a major project. Class time will be divided among lecture, case discussion and student presentations. Prerequisite: BA 3304 with a minimum grade of C. |