Business Administration
BA3328 | Consumer Behaviour | 3 ch (3C/WEB) (W) |
---|---|---|
Designed to expose a variety of concepts, explain their interrelationships, and develop an understanding of consumer decision making processes. Includes basic individual determinants of consumer behaviour, environmental influences on consumers, purchase processes, post-purchase processes, market segmentation, brand loyalty and message appeals. Prerequisite: BA 2303 with a minimum grade of C. |