Business Administration
| ADM4353 | Export Market Entry | 3 ch (3C) |
|---|---|---|
Appraises how to plan and implement export tactics and strategy. In addition to the study of global marketing concepts, theories, and analytical tools, students will be expected to prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies. On a competitive basis students will be selected to attend a trade mission. Prerequisites: ADM 3315 . | ||
