Business Administration

ADM3315

Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solution of complex marketing problems in the contemporary environment.

Prerequisite: ADM 1313 or 2313 . 

ADM3315Marketing Management3 ch (3C) [W]

Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solution of complex marketing problems in the contemporary environment.

Prerequisite: ADM 1313 or 2313 .