Business Administration
| ADM4317 | Customer Relationship Management | 3 ch (3C) |
|---|---|---|
Examines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals. Prerequisite: ADM 3315 . | ||
