This course provides the qualitative skills and knowledge that business development professionals require to market and sell products and services, focusing primarily on business-to-business marketing and selling. It covers the following: the organization and management of market-oriented firms; characteristics of electronic markets and trading hubs; conceptual frameworks for marketing in technology-intensive environments; business-to-business marketing techniques; implications of electronic purchasing for marketers; techniques of selling and closing; network marketing, and business-to-business relationship marketing.