Despite the fact that commercialization of new products and services is critical to the future success of all industries, many innovations rarely get past the early stages of product development. MBA 7352 takes a manager’s perspective of this challenge, discussing the techniques used by firms successful in the commercialization of new products and services: data-driven analysis, disciplined risk taking and organizational incentives that sets them apart. In addition, the course will give students a better understanding of today's increasingly complex connections between internal processes and external linkages that often condition success of commercialization.