| The course begins with an overview of market definitions and segmentation strategies characteristic of the North American Market. The North American political, legal and regulatory systems are examined in detail to provide context for the study of strategic marketing decision making and marketing plan development. Issues relevant to product and service markets are examined. Relevant ethical and technology issues will be examined throughout the course. The course will be taught with an emphasis on active learning using a combination of case studies, exercises and student projects.Prerequisite: MBA 7303 or permission of the instructor. |
