| Reviews planning and implementation of export strategy and tactics. In addition to the study of global marketing concepts, theories, and analytic tools, students prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies. On a competitive basis, students will be selected to attend a trade mission.Prerequisite(s): MBA 6303 and MBA6313 . Note: Students are not permitted to obtain credit in MBA 6323 (or equivalent) and MBA 6320. |
