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Turning ideas into action

UNB is committed to tackling society’s great challenges head-on and creating positive change. This is our mission of service to our province and the world. Learn how our mission, values and vision guide how we approach 2030.

  • Read our Strategic Plan

Bold ideas can change the world

The world needs more UNB

UNB Toward 2030 is our plan to create and share knowledge that is essential to push society forward, with a focus on five pillars:

  • Research impact
  • Transformative education for the future
  • Engagement and impact
  • People-centric, values-informed university community
  • Modern, integrated, sustainable UNB

Creating the New Brunswick of tomorrow

Responding to the challenges of our time

We face the world of today and tomorrow with the strength of our motto: Sapere Aude, “Dare to be wise.” We must work together to turn our vision into action.