General eligibility

The BMO Apex Startup Challenge is for new, independent ventures in the seed, start-up, or early growth stages run by students.
- Applicants can register as an individual or in a team consisting of up to four members
- Team members may be enrolled in any degree program
- Teams may be comprised of students from different post-secondary institutions anywhere in Canada
- Teams are required to compete in the Track dictated by the highest educational level in the group. For example, if a team consists of two undergraduate members and one graduate member, the team is required to compete in the Graduate Track
- Team members must have personally conducted the business plan analysis and prepared the presentation, pitch and any other deliverables
- Companies do not have to be incorporated
- At least one member must attend Apex in person for the entirety of the event
Undergraduate team eligibility
- All members must be full or part-time undergraduate students or recent graduates (graduated after May 1, 2023).
Graduate team eligibility
- All members must be full or part time students or recent graduates (graduated after May 1, 2023).
- At least one member must be enrolled in a graduate program (master's or doctorate)
Selection
This is a competitive event. A panel will review all applications and select the top participants to present in the BMO Apex Startup Challenge.
Executive summary
A one-page (maximum) executive summary. Examples to use as a guide: Syracuse University, Rice University.
Financials
Financial projections for a three-year period in any format that best demonstrates your venture’s financial potential.
Investment presentation slides
PowerPoint or Keynote slide deck, 10-15 slides. Presentations are maximum of ten minutes, plus ten minutes question and answer period. A good guide for your investment presentation is the Kawasaki pitch deck or Sequoia pitch deck.
Elevator pitch
60-second verbal pitch. No slide deck. Pitch delivered behind a podium with a mic to a large audience. No question and answer period.
Timing of deliverables
When your team applies, you will submit your executive summary, financials and investment presentation slides. If you are accepted to compete, you may submit an updated executive summary and financials up to Jan. 17. You will bring your final investment presentation with you to Apex, which may be updated before and at any time during the event. Your elevator pitch does not need to be submitted at any time.
Investment presentation prizes

Student track: Undergraduate
- First place: $8,000
- Second place: $4,000
- Third place: $2,000
Student track: Graduate
- First place: $8,000
- Second place: $4,000
- Third place: $2,000
Elevator pitch prizes
- First place: $1,000
- Second place: $500
- Third place: $250
- Viewer’s choice: $250
Theme awards
Additional theme-based awards will be provided to selected teams.
Location

The BMO Apex Startup Challenge will be held at the Wu Conference Centre at the University of New Brunswick.
Travel subsidy
In addition to group rates on a downtown Fredericton hotel, Apex provides cash travel subsidies of up to $1,000 to teams traveling from outside Fredericton. Your university may also provide their own travel subsidy. Please see the Apex Competitor's Guide (Appendix) for full details.
Schedule
Final schedule to be provided in January 2025.
Thursday, Jan. 23
- 8:30 a.m. - 12:05 p.m. | Practice and qualifier rounds
- 12:05 p.m. - 1:30 p.m. | Lunch break
- 1:30 - 3:15 p.m. | Qualifier round continues
- 4 p.m. - 6 p.m. | Elevator pitch competition and networking
- 6 p.m. | Finalists announced
Friday, Jan. 24
- 9 a.m. - 11:05 a.m. | Wildcard round
- 12 p.m. - 1:30 p.m. | Lunch
- 1:30 p.m. - 4 p.m. | Final round
- 4 p.m. - 5:30 p.m. | Reception and awards presentations

One member of your team should be the main contact throughout Apex. This team member completes the online application by:
- Reading the complete Apex competitor's guidebook
- Completing the survey questions
- Uploading your draft investment presentation slide deck (The slide deck you submit on the application does not have to be your final and may be updated for your presentations at Apex)
- Uploading your company logo (JPG or PNG version)
- Uploading your company summary (50 - 100 word synopsis of your startup)
There are no fees to apply or to compete (teams must cover their own travel costs to attend). Once an application is submitted, no changes can be made.
Apply now
Selection process
Entry into the BMO Apex Startup Challenge is competitive. Thirty teams (ten undergraduate teams, ten graduate teams and ten new venture teams) will be selected from all applications to compete in January.
Invitation to compete
On Dec. 9, 2024 teams selected to compete will be contacted with an invitation to compete at Apex.
Confirmation to compete
Invited teams will have until Dec. 16, 2024 to confirm their participation.