Jonathon Edwards

Other titles

Professor, School of Graduate Studies and Faculty of Kinesiology

Research interests

• Sport and recreation management
• Sport and recreation delivery systems
• Recruitment and retention of athletes by management of elite sport and recreation organizations
• Elite level sport
• Coaching and management relationships
• Understanding the operations and the management of nonprofit, for-profit sport and recreation organizations
• Understanding athlete pathways from a management and sport organization perspective
• Youth elite level sport
• Women's sport

Biography

Dr. Edwards has a BSM (Bachelor of Sport Management) from Brock University, a Master’s Degree from the University of Alberta, and his PhD in the field of Sport Management from the University of Alberta. His research interests include examining the relationship between non-profit sport organizations and the government, hockey organizations and structures, coaching, youth elite level sports, athlete pathways, organizational reputation, institutional work, legitimacy, sport development systems, and institutional theory within the sport and recreation organization and management context.

Dr. Edwards is open to exploring new research areas and sports, and welcomes the opportunity to discuss new ideas and research areas. Dr. Edwards teaches classes at the Graduate and Undergraduate level, which includes: Recreation and Sport Delivery Systems, Marketing and Sponsorship in Recreation and Sport, Careers and People Management in Recreation and Recreation, and Programming in Recreation and Sport.

Current research projects

• The recruitment strategies employed by NCAA Division I coaches for Canadian hockey players.
• Female hockey players pathway and the evolution of female hockey
• NCAA's recruitment of international female hockey players
• Assessing the efficacy of LF delivery of the NCCP in the sports of hockey, baseball and soccer
• Exploring the attractive features of franchises in the Canadian Hockey League
• Examining the challenges that exist within coaching system through Canada

Publications

Ogden, J., & Edwards, J.R. (In Press). “Are Canadian Stakeholders Resting on their Laurels?”: A comparative study of the athlete pathway through the Swedish and Canadian ice hockey systems. Journal of Sport Management.

Washington, M., & Edwards, J.R. (In Press). Exploring the Role of Private Hockey Schools and Academies within Canada Hockey Industry. Canadian Journal of Administrative Science.

Byers, T., & Edwards, J. (2015). Why DON’T you Dope?: A preliminary analysis of the factors which influence athletes decision NOT to Dope in Sport. Sport Management International Journal Choregia, 11(2), 1-20.

Edwards, J. (2016). Understanding Talent Retention through the Transition Processes and Strategies Developed within a Sport System: Exploring the Elite Youth Hockey Development System in Alberta, Canada. Journal of Applied Sport Management, 8(2), 1-32.

Chard, C., Edwards, J.R., & Potwarka, L. (2015). Understanding the Perceived Attributes and Consequences of Participation in Youth “Rep” Hockey. Journal of Applied Sport Management, 7(2), 20-42.

Edwards, J. R., & Washington, M. (2015). Establishing a “Safety Net”: Exploring the Emergence of College Hockey Inc. and the Legitimizing Strategies of NCAA Division I Universities and Colleges. Journal of Sport Management, 29, 291-304.

Dowling, M., Edwards, J., & Washington, M (2014). Understanding the concept of professionalization in sport management research. Sport Management Review (40 pages).

Edwards, J., Washington, M. (2013). Managing a sport organization: The impacted of recruiting, selecting, and retaining elite level coaches in sport. Journal of Applied Sport Management 5(3), p. 80-112.

Edwards, J., Mason, D.S., & Washington, M. (2009). Institutional mechanisms, government funding, and provincial sport organizations. International Journal of Sport Management and Marketing, 6 (2), 128-149.

Mason, D., Buist, E., Edwards, J., & Duquette, G. (2007). The stadium game in Canadian communities. International Journal of Sport Finance, 2, 94-107.

Presentations

Edwards, J., Copeland, B., & Wilson, W. (2016). Exploring the Connections between Grassroots Football and the Canadian Football League: A Customer Equity Perspective. Oral presentation at the North American Society for Sport Management Conference in Orlando, Florida, May 31 to June 4, 2016.

Edwards, J.R., & Todd, J. (2016). Understanding the Status of Events Linked with National Identity: An Analysis of the Status of the World Junior Hockey Championships. Oral presentation at The Hockey Conference in Fredericton, New Brunswick, Canada, July 8-9, 2016.

Edwards, J.R., & Kulczycki, C. (2016). Dismantling the Boards of Canada’s Backyard Hockey Rinks: A Threat to Canada’s National Identity and Recreation?. Oral presentation at The Hockey Conference in Fredericton, New Brunswick, Canada, July 8-9, 2016.

Edwards, J. (2015). “Who’s Governing”: Challenges for sport governance with a “one size fits all” approach to coach education. A poster presentation at Petro-Canada Sport Leadership Sportif Conference in Winnipeg, Manitoba, November 12-14, 2015.

Chard, C., Edwards, J., & Potwarka, L. (2015). More Time, More Money, More Driving, More Games: Understanding Why Parents Enroll Their Children in Youth "Rep" Hockey". Oral presentation at the North American Society for Sport Management Conference in Ottawa, Ontario, June 2 to June 6, 2015.

Edwards, J., Potwarka, L., & Leadbetter, R. (2015). Focusing on system efficacy to improve athlete development pathways. An oral presentation at CS4L National Summit Conference in Ottawa, Ontario, January 28-29, 2015.

Edwards, J. (2014). We’re all in this together: A panel discussion on how coaching research can help you. An oral presentation at Petro-Canada Sport Leadership Sportif Conference in Ottawa, Ontario, November 6-8, 2014.

Edwards, J., Leadbetter, R., Potwarka, L., Landolfi, E., Kloos, K., & Culver, D. (2014). Understanding the complexity of delivering coach education on a national basis. Poster presentation at Petro-Canada Sport Leadership Sportif Conference in Ottawa, Ontario, November 6-8, 2014.

Ogden, J., & Edwards, J.R. (Supervisor) (2014). “Are Canadian Stakeholders Resting on their Laurels?”: A comparative study of the athlete pathway through the Swedish and Canadian ice hockey systems. Oral presentation at The Hockey Conference in London, Ontario, Canada, June 18-20, 2014.

Edwards, J.R., & Lohnes, C. (2014). Closing the gap: Exploring the strategies used by the NCAA Division I schools to recruit international female hockey players. Oral presentation at The Hockey Conference in London, Ontario, Canada, June 18-20, 2014.

Stevens, J., & Edwards, J.R. (2014). An analysis of women's hockey development in Canada: Is the Program of Excellence a model that works? Oral presentation at The Hockey Conference in London, ON, Canada, June 18-20, 2014.

Edwards, J.R., & Stevens, J. (2014). Female Hockey Development in the Canada; An analysis of players, pathways, and pressures. Oral presentation at the North American Society for Sport Management Conference in Pittsburgh, Pennsylvania, May 27 to May 31, 2014.

Edwards, J. R. (November 22, 2013). “I’m just looking for a warm body to help out!”: Recruiting, Selecting, and Retaining “Qualified” Administrators and Volunteers. Presentation given for Sport Summit in New Brunswick.

Edwards, J.R., & Washington, M. (2013). “Cross-border” Shopping!: Understanding the Resources and Strategies used for Recruiting Canadian Hockey Players by NCAA Division I Universities and Colleges. Oral presentation at the North American Society for Sport Management Conference in Austin, Texas, May 28 to June 29, 2013.

Chard, C., & Edwards, J. (2012). Understand the factors influencing parents’ sport choice decision-making: A means-end analysis of hockey parents. Oral presentation at The Hockey Conference in Halifax, Nova Scotia, Canada, July 12 14, 2012.

Edwards, J. (2012). Retaining athletes through volunteer-based organizations: Organizational strategies for surviving in Canada’s hockey development system in Alberta. Poster presentation at the North American Society for Sport Management Conference in Seattle, Washington, May 22-26, 2012.

Edwards, J. (2012). Understanding the role of private hockey schools in Canada’s hockey development system. Oral presentation at the North American Society for Sport Management Conference in Seattle, Washington, May 22-26, 2012.

Edwards, J. & Washington, M. (2011). Reputation development and management in elite level hockey clubs in Alberta. Poster presentation at the Petro-Canada Sport Leadership Sportif Conference in Toronto, Ontario, November 10-13, 2011.

Edwards, J. (2011). Legitimate organizations: The attraction of Canada’s elite level hockey players to the CIS, CHL, and NCAA. Poster presentation at the North American Society for Sport Management Conference in London, Ontario, Canada, June 1-4, 2011.

Edwards, J. & Washington, M. (2009). Hockey versus Basketball: A Comparative Analysis of Collegiate Basketball in the US to Collegiate Hockey in Canada. Oral presentation at the North American Society for Sport Management Conference in Columbia, South Carolina, May 27-30, 2009.

Washington, M., Chen, W., & Edwards, J. (2009). Comparing Canadian and US collegiate athletics: The impact of national identity on organization status. Oral presentation at the Western Academy of Management in Midway, Utah, March 19-21, 2009.

Book chapters

Edwards, J.R. (2015). Branding in sport. Introduction to Sport Management. In T. Byers, Contemporary Issues in Sport Management (pp. 380-390) London, UK: SAGE Publications Ltd.

Edwards, J.R., Shannon-McCullum, C., & Byers, T. (In Press). The Canadian sport delivery system: Challenges facing recreational sport. In the International Cases in the Business of Sport, Great Britain: Butterworth-Heinemann.

Consulting activities

Edwards, J., Leadbetter, R., & Potwarka, L. (2014). An Assessment and Review of the Efficacy of Master Learning Facilitator/Learning Facilitator for Hockey, Soccer, and Baseball Across Canada. For the Coaching Association of Canada (completed).

Potwarka, L.R., Copeland, B., Wilson, W., & Edwards, J.R. (2015). National Research for the Canadian Football League on the, “The State of the Game” (completed).

Edwards, J. (2013). A review of coaching education in the Province of New Brunswick. Government of New Brunswick Funded (completed)