Samah El Maghlawy

Samah is a marketing and communications expert with significant international business experience. She has managed major brands such as Nestle, Cadbury, and McDonald’s in diverse markets. She has led multi-functional teams to launch strategic projects involving advertising management, brand management, communication, and public relations. She also has experience in consumer behaviour, entrepreneurship, market research, and agency communication processes.

After completing her MBA at UNB Saint John, She has developed a passion for teaching. She has been teaching as part time in the faculty of business since 2015. She is an advocate of active learning, and thinks the best way to foster learning is to make knowledge relevant to the real world. Staying current and constantly learning is fundamental.

Her MBA research was about Immigrant Entrepreneurs, Intentions and Motivations. She is keen to pursue further studies to help newcomers in Saint John.

She has been an active volunteer in the community since she moved to Saint John with her husband and two children almost 9 years ago. She is now working part time with the Saint John Newcomers Centre. She believes that newcomers bring unique experiences and significant value to the City.