Marketing Management

Subject	Course No.	Credit Value
Management	ADM 2315	Three (3) credit hours

This course is an analysis of the elements involved in marketing decisions, marketing planning, and implementation through the application of marketing concepts and decision-making tools. Assigned textbook and article readings will provide students exposure to key concepts and the ability to develop a comprehensive marketing plan.

Note: Credit will not be given for both this course and ADM 3315.

Contact the instructor to request a syllabus.

Instructor: Dr. E. Stephen Grant
Prerequisite: ADM 1313 or an equivalent introductory marketing course.

What you will learn

This course is designed to help you:

• Improve your ability to prepare written reports.
• Gain the knowledge necessary to solve marketing problems.
• Develop your knowledge of marketing theory and planning.

Students have six months from the registration date to complete the course. All course exams and/or assignments must be completed by the designated end date.

Assignments and examinations

• Discussion board participation (10%)
• End of module quizzes (5%)
• 2 x article presentation reports (10%)
• 1 x book review report (15%)
• 1 x marketing plan report (30%)
• 1 x final exam (invigilated 30%)

The exam(s) for this course will be invigilated on an approved date using Respondus e-proctoring software (LockDown Browser and Monitor). This is a free tool provided with this course, a webcam is required. More information will be given once you have been registered.

Fees and payments

There is a $150 non-refundable/non-transferable online fee per course in addition to applicable tuition & fees. Learn more about our payment options.

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