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Faculty: Faculty of Business
Degree(s): Bachelor of Business Administration
Campus: Saint John
University of New Brunswick Saint John BBA students who major in the Digital Business Design Program learn to apply design and entrepreneurship tools and practices to imagine the digital futures for organizations large and small.
"Digital transformation is ultimately an exercise in constant evolution and improvement – it's just the modern way that businesses work."
Business design is a new and evolving field that brings the modern tools, practices and mindset of design into the creative thinking and problem solving needs for today's businesses and organizations.
UNB Saint John has long been a leader in the field of Digital Business Design, and this program will equip students for positions in traditional firms and new technology startups, or give them the skills to start their own businesses. Our graduates also have the knowledge and skills to qualify for other professional programs or graduate studies.
To major in Digital Business Design in the BBA program, students must complete a minimum of eight term courses (24 credit hours). Six of these courses are compulsory; the remaining two courses must be chosen from available electives.
Certificate in Digital Business Design: Introduces part-time students to a broad range of business disciplines, which is then complemented by a number of intermediate and advanced courses that explore business design and entrepreneurship
Concentration in Digital Business Design: Includes Introduction to Digital Business, Technology Trends in Digital Business, and two other senior business design courses
For admission requirements, select "Business" in our admission requirements tool.