This course presents the student an entrepreneurial thinking and methods process with a particular focus on how customer technology and data can be used to re-examine a company's business models and value chain, and drive customer-focused innovation. (Course will have a significant experiential component).
UNB’s Fredericton campus, located in New Brunswick’s capital, was established in 1785; its Saint John campus, located in New Brunswick’s largest city, was established in 1964.
UNB is among the oldest public universities in North America and the oldest English-language university in Canada.
UNB’s international students originate from more than 100 countries, contributing to the cultural fabric of our host communities and the entire province.