Students will learn how to design, conduct and analyze research for making informed business decisions. The course will focus on basic methodologies, qualitative and quantitative methods, data sources, reliability, validity, and other measurement issues, data collection and research design, ethics in research, and report writing and presentation.
Prerequisites: BA 1605 and one of BA 2303, BA 2858 or HTM 1103 and co-requisite BA 2606 with a minimum grade of C.
NOTE: Credit will be given for only one of BA 3129, BA 4319, BA 4829 and HTM 4129.
