Business Administration

This section contains course descriptions for students entering the program after September 2001. For students who entered the program prior to September 2001, please contact the Faculty of Business Administration or see the 2001-2002 Web version of the Undergraduate Calendar for BA course descriptions.

Course Numbering System 

The Faculty of Business Administration uses the following numbering system for courses offered by the Faculty.

a. The first digit

1 designates an introductory level course.
2 designates an intermediate level course which normally has a prerequisite specified in the course description.
3 designates an advanced level course which has one or more prerequisites specified in the course description.
4 designates an advanced level course with several prerequisites which normally is taken during the final year of studies.

b. The second digit identifies the nature of the course as follows:

1 general 6 quantitative analysis
2 accounting 7 information technology
3 marketing 8 employment relations
4 finance 9 independent study
5 organizational behaviour and management

c. The third and fourth digits differentiate courses in the same field. 

NOTE: See the beginning of Section H for abbreviations, course numbers and coding.

ADM1192Business Planning and Entrepreneurship3 ch (3C)
Introduces the fundamentals of business planning within the context of an entrepreneurial environment. This is a cross-functional and experiential project-based course that requires students to actively engage with the community.
ADM1195Applied Management Skills3 ch (3C)

Provides organizational and self-management skills development in the areas of personal skills, interpersonal skills, and group skills. Self-assessment exercises, case analyses, role-plays and other experiential forms of learning will be used to enhance student ability in areas such as developing self-awareness, coping with stress, problem solving, building positive relationships, empowering others, and leading positive change. Students will perform a self-assessment of current skills competencies and knowledge complete with an action plan for personal and professional development.

Restriction: Open only to BBA students.

ADM1213Financial Accounting3 ch (3C)

Examines the identification, measurement, recording, and communication of financial information to informed users for decision-making. The basic principles and concepts to convey the conceptual framework of the accounting discipline are also reviewed. 

ADM2192Professional Specialization Project3 ch (3C)
Exposes students to the fundamentals of applied decision-making through case analyses and/or applied projects designed to help students transfer knowledge to practice, explore various career options, and choose a BBA major which supports their chosen career path. Experiential exercises will entail the systematic application of frameworks, models, concepts, and theories from ADM courses to multidisciplinary business situations, for which students will develop practical recommendations. The course will continue to build on the Applied Management Skills gained from ADM 1195 with a specific focus on enhancing skill development in areas such as: Critical Thinking, Communication, Collaboration, Career Exploration and Knowledge Application/Analysis.

 
Prerequisites: ADM 1192, ADM 1195, ADM 1213, ADM 1313, ADM 2413, ADM 2815

ADM2223Managerial Accounting3 ch (3C)

Emphasizes the role of the accounting function in managerial decision-making. Traditional job costing and activity-based costing stressed. Appraises the use of standard costing and variance analysis as tools for management control. Examines flexible budgets, break-even analysis and contribution costing in decision-making.

Prerequisite: ADM 1213.

ADM3192Community Leadership3 ch (3C)
Prepares BBA graduates to create value beyond a profit focus alone through community projects. Students solve issues for community stakeholders through engagement with community organizations. Work activities emphasize community enhancement, development, equal opportunities, and sustainability. These activities include, but are not limited to, social change, social justice, environmental protection, and sustainability. Through project reports, student communicate their reflections on the value to the firm from their proposed solutions to community problems. 

Prerequisites: Limited to BBA students with 45 Credit Hours.
ADM3316Services Marketing and Management3 ch (3C)

Building on basic marketing elements, introduces the unique opportunities and challenges associated with the marketing of services. Topics include service and experience design and management; service delivery and capacity management; the service encounter; service failure and recovery; customer participation in service processes; satisfaction and loyalty; and customer relationship management.

Prerequisite: ADM 2315 or ADM 3315.

ADM3345Marketing Research3 ch (3C)

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

 Prerequisite: ADM 2315 or ADM 3315.

ADM4143Strategic Management3 ch (3C)

Examines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis.

Prerequisites: 87 BBA qualifying ch, ADM 2315, ADM 2413

ADM4190Venture Assessment6 ch (6C)
Focuses on the venture assessment process from the perspective of early stage investors. The skills students learn will be valuable within investment firms and in various other settings. It would be valuable to both start-ups and large firms that seek to launch evaluate, or to support new initiatives. Students will develop a skillset that will allow them to see the value by mitigating for the risks that others only see as barriers. Credit will not be given for both ADM 4190 and ADM 4193.


Prerequisites: ADM 4175 and ADM 4435.

ADM4191Professional Development0 ch
Equips students with non-course specific academic and professional preparation tools that build program exit confidence for post-graduation careers. Research skills necessary for both program and professional success are introduced in appropriate courses for off-class completion. From the faculty's Illiad and B-Kat tests, ADM 1192 (Business Planning and Entrepreneurship), and ADM 1195 (Applied Management Skills), students identify their strengths and weaknesses for improvements through self-chosen, approved, verifiable activities. Completion is required for graduation.
ADM4192Professional Skills3 ch (3C)

Captures the experiential engagements of students throughout the BBA program. These non-class taught skills (including library, business research, and excel skills) relevant towards the successful completion of the program are moduled for completion at appropriate points prior to or during the respective courses that need them. Integration of requirements throughout the program permits students reflections on, evaluations and acceptance of these skill requirements as necessary. Also acceptable are profession focused skills for the respective major areas of the program. Proficiencies in the access to, and use of, appropriate databases and software, career planning, and other appropriate professional development activities complete the requirements. A student's advisor helps students keep verifiable track of progress in a skills portfolio and advises students accordingly before regular course registrations.
 

ADM4195Co-operative Education3 ch

Provides extensive practical experience in the professional world through the successful completion of 3 co-op work terms. For each work term, a work project, either a report or a presentation, must be completed and receive a passing grade. The Co-op Office will register the student for this course at the start of the final full time study term. A student will be awarded CR (credit) for this course.

Prerequisites: 2 previous successful work terms with passing work term reports.

ADM4196Internship in Business3 ch [W]
Engages students in approved work for 80 hours in a term for an approved department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment through a required comprehensive internship report. Open to no-major BBA candidates in good academic standing. Subject to faculty and placement availability. May not be used as a substitute for a specific major area internship (ADM4295, ADM4395, ADM4495, ADM4895) or ADM4195. Credit will not be given for both ADM4196 and a specific major area internship or ADM4195.

Prerequisite
: Completion of required Year 1 and Year 2 BBA courses.
ADM4197Indigenous Consumer Behaviour3 ch (3C)
Provides an understanding of the relationship between consumer behaviour and economic spending, and how this understanding can be used to estimate market sizes. The focus is on how behaviours and spending factors can be utilized to determine economic leakage in indigenous communities. Community economic development and perspectives on how development can best be achieved, such as asset-based community development (ABCD), will also be emphasized. This project-based course partners with the Listuguj Mi'gmaq Economic Development Office. Students will conduct an economic leakage study within the community to complete the course.
ADM4199Consulting Practicum3 ch (3C)
Under the supervision of a faculty member, students provide a consulting service to business, non-profit government organization. Normally this course involves the engagement of a group or groups of students who are responsible for the delivery of a report and formal presentation to a client organization.

Prerequisites
: Students must have completed 60 ch and have attained a cumulative GPA of at least 3.0. Subject to a faculty supervisor and placement availability.
ADM4215Advanced Financial Accounting I3 ch (3C) [W] (LE)

Examines the accounting and financial reporting for inter-corporate investments and business combinations, including the preparation of consolidated financial statements for parent and subsidiary entities. Also covers segmented reporting.

Prerequisites: ADM 2223 and ADM 3216

ADM4236Case Writing in Accounting 3 ch (3C)

A capstone course designed to prepare students to pursue the Canadian Chartered Professional Accountant (CPA) designation. Students will further develop financial reporting, management accounting, tax, and audit competencies from prerequisite courses. Using the CPA Way methodology, students will learn to research, structure, and develop comprehensive responses to simulation cases. By the end of the course, students should be able to apply current Canadian accounting standards to a variety of situations.

Prerequisites: ADM 3215, ADM 3216, and ADM 3325.
Co-requisite:
ECON 3205 and ECON 4275.
ADM4315Salesforce Management3 ch (3C) [W] (LE)

Applies theory relating to salesforce management from a manager’s point of view. Requires reading and discussion of articles, which present research in the area. Entails the completion of several assignments designed to facilitate interaction with the business community.

Prerequisite: ADM 2315 or ADM 3315.

ADM4316Professional Selling3 ch (3C)

Provides an introduction to and application of the principles of personal selling for persons pursuing any vocation, as well as those aspiring to careers in Marketing. Introduces basic concepts of professional selling including: customer analysis, communication skills, effective openings and closings, and customer relations. Emphasizes the development of selling skills via sales exercises, role-plays and presentations.

Prerequisite: ADM 2315 or ADM 3315.

ADM4317Customer Relationship Management3 ch (3C)

Examines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals.

Prerequisite: ADM 2315 or ADM 3315.

ADM4336Market Orientation3 ch (3C)

Examines theory and practice of market orientation for the creation and generation of enterprise growth or sustainability. Reviews variables that shape market orientation and appraises the value and role of the entrepreneur in development initiatives. 

Prerequisite: ADM 2315 or ADM 3315.

ADM4346Social Media Marketing3 ch (3C)

Examines different platforms in the social media environment. Identifies and explores online marketing opportunities for individuals, marketers, and enterprises.

Prerequisite: ADM 2315 or ADM 3315.

ADM4355Global Marketing3 ch (3C) (LE)

Examines marketing decision-making in an international environment. Identifies and explores marketing problems facing enterprises undertaking expansion beyond domestic market boundaries.

Prerequisite: ADM 2315 or ADM 3315.

ADM4426Introduction to Financial Derivatives3 ch (3C) (LE)

Covers forward contracts, futures, options and swaps. Introduces the markets for each of these financial derivatives and explains their market valuations. Illustrates the application of market valuations of derivative products through numerical problems. Also covers the use of financial derivatives in hedging risk.

Prerequisites: ADM 2624 and ADM 3415.

ADM4488Advanced Corporate Finance3 ch (3C)
Deepens students' abilities to better understand finance theories and apply techniques to deal with real business situations. Focus is on key financial decisions: investments, financing, and dividends. Students are provided a composite framework of how business activities fit under corporate finance. How financial theories and models provide tools to understand, analyze and solve the problems faced by finance managers is stressed. Students get to expand on the concepts learned in ADM 3415 (Corporate Finance).

Prerequisite: ADM 3415 
ADM4688Optimization in Finance3 ch (3C)

Covers optimization techniques in both linear and non-linear problems with applications in several areas of finance. Examines how to apply optimization techniques to solve real world financial problems using a suitable commercial optimization/finance package.

Prerequisites: ADM 2413 and ADM 2624

ADM4696Independent Study in Operations Management3 ch [W]

Preparation of an empirical or theoretical study in operations management under the supervision of a faculty member. Application required at least 30 days prior to the term in which the work will be undertaken. NOTE: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0

ADM4721IT & Supply Chain Management3 ch (3C)

Appraises the emergence of Internet-based technologies and supply chain management. Examines the intersection of three areas: introductory supply chain management, relevant aspects of Management Information Systems (MIS) and Electronic Commerce/Electronic Business and its Internet-enabled technology complements.

 PrerequisiteADM 2713 or ADM 3713. 

ADM4826Employment Law3 ch (3C)

Introduces the law relating to the individual employer-employee relationship. Examines the common law governing the contract of employment from commencement to termination. Overviews statutory regulation of the employment relationship, including: employment standards; occupational health and safety; workers’ compensation; and human rights legislation. Note: Students in the MBA/LLB program will not be permitted to obtain credit for ADM 4826 and LAW 3683.

Prerequisite: ADM 3123. 

ADM4878Negotiation and Dispute Resolution3 ch (3C)

Appraises conflict, negotiation and dispute resolution principles. Focuses on the formulation and implementation of negotiation and dispute resolution. Considers the causes and consequences of conflict, and applies contrasting approaches to negotiations and dispute resolution. NOTE: Students in the MBA/JD program will not be permitted to obtain credit for both ADM 4878 and LAW 4103.