Media Arts and Culture

MAAC3057Advertising and Consumer Culture (O)3 ch (3C) [W]
Traces the origins, transformations, and current landscape of consumer culture, especially in relation to the role and impact of advertising as a form. Topics may include postmodern culture, consumer identity, gender and representation, viral marketing, activism, and resistance. Open to students who have completed 45 credit hours, or with permission of the instructor.