Business Administration

Examines the “real” world of business communications from writing effective e-mail and business letters to planning and delivering informative presentations. Focus is on acquiring business writing and presentation skills. Other communication variables such as non-verbal messages, group dynamics, and interpersonal skills also covered.

Provides organizational and self-management skills development in the areas of personal skills, interpersonal skills, and group skills. Self-assessment exercises, case analyses, role-plays and other experiential forms of learning will be used to enhance student ability in areas such as developing self-awareness, coping with stress, problem solving, building positive relationships, empowering others, and leading positive change. Students will perform a self-assessment of current skills competencies and knowledge complete with an action plan for personal and professional development.

Restriction: Open only to BBA students.

Examines the identification, measurement, recording, and communication of financial information to informed users for decision-making. The basic principles and concepts to convey the conceptual framework of the accounting discipline are also reviewed. 

Provides a foundation of marketing theory and analysis necessary to approach the decision-making process and issues related to the marketing function. BBA students normally take this course in the second term of study.

Introduces the contributions of the applied behavioural sciences to the study of work in organizations. Covers the fundamentals of individual and group behaviour, as well as selected topics in motivation, leadership, communication, conflict and organizational change. Credit will not be given for both this course and ADM 2513.

Examines contemporary strategies for successful written and oral communications in business. Theories of written and oral communication and their application to the real-world context covered with a focus on the practical applications of business contexts including: conducting interviews and surveys, writing formal business reports and proposals, and delivering persuasive arguments.

Emphasizes the role of the accounting function in managerial decision-making. Traditional job costing and activity-based costing stressed. Appraises the use of standard costing and variance analysis as tools for management control. Examines flexible budgets, break-even analysis and contribution costing in decision-making.

Covers the application of theory and analytical tools from the marketing management perspective. Focuses upon the analysis and solutions of complex marketing problems in the contemporary environment. Credit will not be given for both this course and ADM 3315.

Analyses the basic tools and concepts of finance and illustrates their application to practical problems faced by managers. Topics include: the time value of money, term structure of interest rates, valuation of financial securities, financial statement analysis, financial planning, working capital management and short-term and long-term sources of financing. Provides an introduction to the techniques of capital budgeting and the concepts of risk and return on options.

Introduces the methods of data presentation and analysis, and their applications to business problems, including measures of data description, probability concepts and distributions, and statistical decision theory. Also considers sampling theorem, hypothesis testing using different techniques.

Presents a variety of applications of optimization models to business problems such as allocation, blending, and scheduling. Introduces concepts of production planning, inventory control, network models and sequencing.

Covers the application of different forms of computer technologies in enterprises, supply chains, and the marketplace in general; understanding of the system solution implementation process; understanding of the role of computer technologies in altering business processes in all applications, the decision-making process normally conducted by humans but now accomplished through tools like robotics and artificial intelligence. Specific emphasis, will be placed on the development of data analytic skills using spreadsheet software in a lab-based teaching environment. 

Introduces human resource management and its role in corporate strategy. Topics include: human resource planning, recruitment and selection, employee training and development; performance appraisals; and compensation.

Examines the impact of law on business decisions and activities. Includes an introduction to the Canadian legal system, the law of contract and the law of torts. Emphasis given to the identification, evaluation, and management of legal risks in a business context. 

Examines the unique aspects of business law as it applies to Aboriginals. Topics include constitutional framework; self-government; bands, band councils and reserves; commercial relations; taxation; and employment relations.

Examines issues that arise when business transactions or institutions cross borders. Such boundaries often reflect differences between home and host locals in terms of political, legal, economic, financial, and cultural aspects and represent a cost that firms seek to mitigate. Similar differences also exist within Canada, such as with the theories, concepts, and tools underlying international business and an appreciation for both the similarity and diversity between actors in regional and international contexts.  

Presents in-depth coverage of selected topics in financial accounting. Commences with a review of the theoretical foundation for financial reporting, providing the conceptual background necessary to understand generally accepted accounting principles and alternatives to these principles. Specific emphasis given to the major asset categories found on corporate balance sheets through extensive coverage of cash, receivables, inventories, and capital assets.

Continues the examination of the balance sheet commenced in ADM 3215 with extensive coverage of liabilities and shareholders' equity. Specific emphasis directed to several current and controversial topics in accounting - corporate income taxes, earnings per share, and leases. Concludes with an overall look at financial statements and disclosure issues.

Examines cost accounting information and its use in managerial control. Deals in detail with cost accumulation, job and process costing, standard costing, and variance analysis. Supplements the material covered in ADM 2223. Reviews the use of costing techniques in other than manufacturing situations.

Building on basic marketing elements, introduces the unique opportunities and challenges associated with the marketing of services. Topics include service and experience design and management; service delivery and capacity management; the service encounter; service failure and recovery; customer participation in service processes; satisfaction and loyalty; and customer relationship management.

Examines the design and conduct of research for marketing decision-making. Includes problem formulation, obtaining and organizing data, advanced analytical techniques, questionnaire design, market testing, and analysis of results.

Provides an in-depth approach to the marketing of technology focused on industrial products and services. Includes essentials of marketing, along with aspects of product development, promotional design, distribution, pricing/budgeting determination, strategic analysis, communication skills, client/customer relations, and considerations for the small business environment. Not available for BBA degree credit.

Examines portfolio theory and valuation capital, capital expenditure decisions, long-term financing decisions, cost of capital, financial structure, dividend policy, and external expansion.

Examines the role of financial markets and institutions in the transfer of funds in Canada. Reviews the nature of assets and liabilities of financial institutions in the current regulatory framework. Considers the management of assets and liabilities of key depository and non-depository organizations, illiquidity risk, funding risk, default risk, and regulatory risk.

Based upon the theory of financial decision-making applied to personal finance, covers the financial planning techniques used in professional practice. Topics include: financial goal setting, the life cycle model of financial planning, budgeting, tax planning, cash management, personal credit, investment choices, risk management, and retirement planning.

Examines the factors considered in the structural design of an organization. Special attention is given to the organization's external environment and internal decision structures and processes.

Deals with the analysis of decision problems under uncertainty, partial information, risk and competition. Considers the analytic hierarchy process, outranking procedures, and multi-attribute utility theory. Examines the construction and use of indifference curves for the solution of multi-stage decision problems, and the numerical determination of stable solutions for problems with two competitors.

Examines theory behind statistical techniques such as analysis of variance, simple and multiple regression, non-parametric methods of estimation and hypothesis testing, and time series analysis. Examines the application of these techniques to problems in finance and other areas of business administration.

Provides a fundamental coverage of total quality management. Includes the basic principles and practices of TQM, the tools and techniques of TQM, and case studies of the implementation of TQM in the manufacturing and service industries.

Introduces industrial relations with particular reference to unionized workplaces. Topics include: industrial relations theory; the development, structure and functions of organized labour in Canada; collective bargaining; strikes and industrial conflict; the grievance and arbitration process.

Examines the strategic management of high technology and other organizations. Emphasizes innovation and the development or commercialization of intangible assets. Introduces tools and techniques for the implementation of appropriate strategies.

Introduces the law that affects various functional aspects of a business. Topics include: law of business associations including partnerships and corporations; property including real, personal and intellectual; employment including hiring and termination; finance including debtor/creditor, banking and bankruptcy; and marketing including advertising and sales. Emphasis given to the management of legal risks.

Examines the process of strategy formation for the business enterprise as an integrated organization. Emphasizes the problems of defining organizational mission, analyzing the dynamics of competitive rivalry, and the determinants of success or failure for alternate types of business strategies based upon a thorough company/industry analysis.

Appraises how an organization communicates with internal and external audiences. Introduces principles, theories, and practices used to generate and maintain positive relationships with non-consumer audiences and to handle the diverse communication challenges found in the workplace.

Considers the problems associated with starting and operating a small enterprise. Focuses upon actual small business successes and failures.

Focuses upon the development of a project proposal for starting a new business or a case study of an existing enterprise.

Examines concepts related to the management of new product development (NPD) and the role of NPD in the strategy of contemporary companies. Reviews concepts for development of winning solutions, approaches useful in organization of design process, and methods for selection/evaluation of projects. Considers concepts related to development of new services, as well as the refinement of innovative ideas and their implementation.

Examines situations where outsourcing major portions of a firm’s activities makes sense and appraises how to manage the resulting contract. Topics include: measuring outsourcing relationships, measuring performance, and driving value. 

Captures the experiential engagements of students throughout the BBA program. These non-class taught skills (including library, business research, and excel skills) relevant towards the successful completion of the program are completed at appropriate points prior to or during the respective courses that need them. Integration of requirements throughout the program permits students reflections on, evaluations and acceptance of these skill requirements as necessary advancement tools.  Also required are profession focused skills for the respective major areas of the program. Proficiencies in the access to, and use of, appropriate databases and software, career planning, and 40 hours of professional development activities complete the requirements. A students’ advisor helps students keep verifiable track of progress in a skills portfolio and advises students accordingly before regular course registrations.

Provides extensive practical experience in the professional world through the successful completion of 3 co-op work terms. For each work term, a work project, either a report or a presentation, must be completed and receive a passing grade. The Co-op Office will register the student for this course at the start of the final full time study term. A student will be awarded CR (credit) for this course. 

Examines the accounting and financial reporting for inter-corporate investments and business combinations, including the preparation of consolidated financial statements for parent and subsidiary entities. Also covers segmented reporting.

Examines the accounting and financial reporting issues for the translation of foreign currency transactions and statements, non-business organizations, partnerships and businesses in financial difficulty. Also covers the conceptual framework for accounting and alternative accounting measurement models. Discusses current financial reporting issues.

Appraises the role of financial reporting in operating, financing, and investing decisions. Develops appropriate skills in the area of financial statement analysis. Reviews generally accepted accounting principles in Canada and elsewhere, as well as financial statement analysis of companies in different industries or geographic areas.

A capstone course designed to prepare students to pursue the Canadian Chartered Professional Accountant (CPA) designation. Students will further develop financial reporting, management accounting, tax, and audit competencies from pre-requisite courses. Using the CPA Way methodology, students will learn to research, structure, and develop comprehensive responses to simulation cases. By the end of the course, students should be able to apply current Canadian accounting standards to a variety of situations.

Focuses on accounting literature, especially with respect to financial reporting, and accounting standard setting.

Introduction to the concepts and procedures underlying contemporary auditing. Topics include ethics, legal liability, internal control, audit evidence, audit reports.

Involves approved work for 80 hours in a term for an accounting department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. NOTE: Open to Honours BBA candidates with a major in accounting. Subject to faculty and placement availability.

Preparation of an empirical or theoretical study in accounting under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. NOTE: Applicants must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

Applies theory relating to salesforce management from a manager’s point of view. Requires reading and discussion of articles, which present research in the area. Entails the completion of several assignments designed to facilitate interaction with the business community.

Provides an introduction to and application of the principles of personal selling for persons pursuing any vocation, as well as those aspiring to careers in Marketing. Introduces basic concepts of professional selling including: customer analysis, communication skills, effective openings and closings, and customer relations. Emphasizes the development of selling skills via sales exercises, role-plays and presentations.

Examines customer relationship management (CRM) as a key strategic process for organizations. Addresses benefits and problems of CRM strategy and implementation, culminating in the completion of a CRM strategic plan. Includes case analysis, student “expert” presentations, online discussions and applied appraisals.

Appraises concepts and their interrelationships in order to develop an understanding of consumer decision-making processes. Includes basic individual determinants of consumer behaviour, environmental influences on consumers, purchase processes, post-purchase processes, market segmentation, brand loyalty, fear appeals.

Examines issues relevant to customer satisfaction and loyalty. Topics covered include the marketing concept, continuous improvement, quality, complaint behaviour, expectations, measurement, and relationship marketing.

Considers contemporary issues in marketing. Taught as a seminar-based course and requires readings and detailed discussions of articles relevant to the selected topics of enquiry.

Examines theory and practice of market orientation for the creation and generation of enterprise growth or sustainability. Reviews variables that shape market orientation and appraises the value and role of the entrepreneur in development initiatives. 

Examines forms of marketing communications, emphasizing their role in the Canadian environment. Includes basic communications theory related to basic consumer behaviour theory, media availability and selection, promotion channels, personal selling, industry self-regulation, role of government regulation.

Examines different platforms in the social media environment. Identifies and explores online marketing opportunities for individuals, marketers, and enterprises.

Appraises how to plan and implement export tactics and strategy. In addition to the study of global marketing concepts, theories, and analytical tools, students will be expected to prepare a market entry plan. Atlantic-based organizations will participate in the course as case studies.

Examines marketing decision-making in an international environment. Identifies and explores marketing problems facing enterprises undertaking expansion beyond domestic market boundaries.

Involves approved work for 80 hours in a term for a marketing department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. NOTE: Open to Honours BBA candidates with a major in marketing. Subject to faculty and placement availability. 

Preparation of an empirical or theoretical study in marketing under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. Note: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0. 

Considers areas relating to various components of working capital. Examines practical issues and analytical models for the efficient management of cash, accounts receivable, and inventories, along with the critical appraisal of various sources of short-term funds.

Employs actual and simulated corporate financial cases related to financial planning and control, working capital management and capital budgeting, cost of capital and optimal capital structure, dividend policy, mergers and acquisitions, and international financial management.

Covers the theory and practice of mergers and acquisitions. Topics include: valuation techniques and their applications; Economic forces and timing of merger activity; motives for mergers and acquisitions; market for corporate control; valuing synergies; valuing (target) firms for takeover; accounting for mergers; practical issues in mergers and acquisitions; hostile takeovers; forms of payment; M&A strategies; the role of the board of directors; best practices; empirical tests and stock market evidence of the benefits of mergers and acquisitions.

Covers the investment environment, basic investment concepts, analysis and strategy. Considers investors’ attitudes toward risk; the Markowitz portfolio theory; capital market theory and its application; the efficient markets hypothesis; expected inflation and yields on securities; options markets; securities markets, technical and fundamental analysis. Entails simulated trading using the Internet.

Covers forward contracts, futures, options and swaps. Introduces the markets for each of these financial derivatives and explains their market valuations. Illustrates the application of market valuations of derivative products through numerical problems. Also covers the use of financial derivatives in hedging risk.

Examines the theory and practice of financing entrepreneurial firms. Topics include: financial planning and option analysis, firm valuation at different stages of development, financial fundraising with asymmetric information, fundraising alternatives and venture organization.

Covers concepts and principles of fundamental analysis, financial statement analysis and common stock valuation models; examines the evidence that value investing is a viable strategy that has consistently produced above average returns. Students apply the concepts, principles and methodologies used by successful value investors to select and analyse common stocks and to make value investment decisions; practical application of value investment strategies is a significant part of this course.

Provides theoretical underpinnings of the concepts and decision-making frameworks in corporate finance. Covers theories of choice of consumption/saving, portfolio investment, real investments, and financial structure. Also covers models of pricing risk, along with the concepts of market efficiency and inefficiency.

Presents experiential learning of the actual financial investment process and portfolio management. Students, under the guidance of faculty advisors, manage over a $1,000,000 portion of the pension assets of the New Brunswick Investment Management Corporation (NBIMC), within the investment policies and procedures of that enterprise. Requires detailed analysis of macroeconomic, industry, and company fundamentals. Entails preparation, on a regular basis, of up-to-date reports and presentations of portfolio analysis, selection, and management. Open only to BBA students. Eligible candidates are required to complete an application form and go through an interview.

Reviews the concept of balance of payments, foreign exchange markets, and exchange rate systems. Examines exchange rate risk and the economics of currency exposure and the international arbitrage process. Topics include: international portfolio management, capital flows including direct investment, the financial of international enterprises, taxation and transfer pricing, capital budgeting, and the cost of capital in an international setting.

Basics of options, futures, and other derivative securities. Introduction to arbitrage and partial differential equations. Stochastic calculus and Ito's Lemma. Option pricing using the Black-Scholes model. Put-Call parity and Hedging. Pricing of European and American call and put options. Number methods for the Black-Scholes model: binary trees, moving boundary problems, and linear complementarity. The barrier, and other exotic options.

Involves approved work for 80 hours in a term for a finance department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. NOTE: Open to Honours BBA candidates with a major in finance. Subject to faculty and placement availability.

Preparation of an empirical or theoretical study in finance under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. NOTE: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0. 

Studies theoretical and practical approaches to directing people in organizations. Explores the relative effectiveness of various leadership styles in transforming organizational foci, from a managerial point of view. 

Utilizes recent motivation theories as frameworks to analyze the effectiveness of evaluations and control methods currently found in organizations. Included is the use of information, pay administration, and participation in the design of effective organizational control systems.

Examines how ideology and technology have influenced and shaped today's society. Emphasizes the development and impact of ideology and technology on government-business relations and the freedom of business to operate. Normally open only to third and fourth year students.

Presents the concepts of production planning, inventory control, network models, facility planning, scheduling and sequencing, PERT and CPM, queuing models.

The course will present state-of-the-art research and practice of large social network analysis. It will provide the students with a network-centric view of modern society and essential analyzing and modeling techniques for understanding and extracting information from important real-life networks arising from business, science and engineering, such as logistic/supply chain networks, financial networks, and organization networks etc.

Presents state-of-the-art design, control, operation, and management of supply chain systems. Focuses on the integrated management of material flow, information flow, and financial flow at three different levels: strategic, tactical, and operational. Quantitative methods and techniques necessary for the supply chain management emphasized along with case studies. 

Provides an overview of the basic models and solution techniques in location analysis along with their applications. Reviews tools from strategic decision analysis and examines logistics issues in port and hump yard operations.

Introduces the management tools of project selection and evaluation, the setup of a project team, and the role of a project manager. Discussion includes the quantitative techniques of managing a project in terms of time/cost estimation, scheduling, budgeting, and the other control/monitoring measures of the performance of a project.

Covers optimization techniques in both linear and non-linear problems with applications in several areas of finance. Examines how to apply optimization techniques to solve real world financial problems using a suitable commercial optimization/finance package.

Preparation of an empirical or theoretical study in operations management under the supervision of a faculty member. Application required at least 30 days prior to the term in which the work will be undertaken. NOTE: Students must have completed 96ch and have attained a cumulative GPA of at least 3.0

An introduction to database management systems. Reviews different types of database management systems. Additional topics include data modeling, query languages, database administration, data administration, security, concurrency, control and distributed databases.

Examines security and risk from a broad perspective. Topics covered include computer security, physical security of premises, shoplifting, corporate intelligence, corporate espionage, and issues of broad social importance such as airline security and terrorism.

Examines current issues in Management Information Systems.

Appraises the emergence of Internet-based technologies and supply chain management. Examines the intersection of three areas: introductory supply chain management, relevant aspects of Management Information Systems (MIS) and Electronic Commerce/Electronic Business and its Internet-enabled technology complements.

Examines the development of IT systems from a user perspective. Topics include the Systems Development Life Cycle, role of users and management, critical success factors and alternative development methodologies.

Examines fundamentals of training and development function in organizations. Appraises cycle from needs assessment to evaluation and explores the influence of changes in the workplace and the availability of information technology.

Introduces the strategic role played by pay and benefits in achieving organizational goals. Topics include: forms of financial and non-financial compensation; job analysis and evaluation; pay policy and external competitiveness; pay for performance; performance appraisal; and administration of the pay system. 

Introduces the law relating to the individual employer-employee relationship. Examines the common law governing the contract of employment from commencement to termination. Overviews statutory regulation of the employment relationship, including: employment standards; occupational health and safety; workers’ compensation; and human rights legislation. Note: Students in the MBA/LLB program will not be permitted to obtain credit for ADM 4826 and LAW 3683.

Based on the premise that occupational health, wellness and safety concerns impacts an organization’s productivity and profitability. Provides an understanding of health and safety issues, legislation and programs. Reviews current issues and methodologies affecting the occupational health and safety standards and practices of Canadian organizations.

The main purpose of the course is to help students design effective performance management systems. To accomplish this, the course is designed to help students approach performance management issues critically, to familiarize students with the many components of performance management systems, and to show how the right configuration of these components can help organizations achieve their strategic objectives. 

Examines current issues in human resource management in North America and abroad. With latitude given to the selection of topics.

Examines how different organizational strategies require alternate HRM policies and practices. Explores the resource allocation issues necessary for the effective management of people within a given strategy.

Introduces concepts, theories and issues in international human resource management. Explores how human resource management systems in other countries differ from Canada and, secondly, how human resource management of multinational corporations differ from domestic organizations. Topics include: global staffing, global pay, performance management in multinational corporations, global human resource management strategies and global labour relations.

Explores systems used by organizations to recruit and select employees. Examines employment law, techniques to screen applicants, interviewing techniques, assessment centers, biodata, and psychological tests.

Appraises conflict, negotiation and dispute resolution principles. Focuses on the formulation and implementation of negotiation and dispute resolution. Considers the causes and consequences of conflict, and applies contrasting approaches to negotiations and dispute resolution. NOTE: Students in the MBA/LLB program will not be permitted to obtain credit for both ADM 4878 and LAW 4103. 

Involves approved work for 80 hours in a term for a HRM department of an organization and under the supervision of a faculty member. Requires work on a project that is evaluated for academic assessment. NOTE: Open to Honours BBA candidates with a major in HRM. Subject to faculty and placement availability.

Preparation of an empirical or theoretical study in HRM under the supervision of a faculty member. Application required at least 30 days prior to the term in which work will be undertaken. NOTE: Students must have completed 96 ch and have attained a cumulative GPA of at least 3.0.

Individual development and defence before a committee of a written research endeavour under the guidance of a faculty supervisor. Students are advised to consult with their intended faculty supervisor prior to the completion of 97 ch. A written request for admission to this course must be submitted to the Associate Dean, Programs, Faculty of Business Administration, no later than 1 October of a student’s final year. NOTE: Available in designated majors and open only to Honours BBA candidates who have attained a cumulative GPA of at least 3.0. Subject to faculty availability.

Involves planning and carrying out an empirical or theoretical investigation under Faculty supervision. Wide latitude given to the selection of topics and methods of investigation. Application for approval required at least 30 days prior to the term in which work will be undertaken. May require defence of a report before a committee of appropriate Faculty members. NOTE: Applications normally approved only for senior-year students who have attained a cumulative average GPA of at least 3.0.