Hospitality and Tourism 

This course is designed to acquaint students with the broad topic of tourism. Emphasis is placed on the socio-cultural, environmental and economic impacts of tourism. In addition, the course focuses on the interdisciplinary nature of tourism, with pertinent elements drawn from business, economics, sociology, psychology, recreation and geography.

This course studies the special characteristics of international tourism. Topics may include: the nature, importance and measurement of international travel, the impact of host/visitor interactions, factors affecting the motivation of travelers, and the constraints on travelers.

This course examines the use of accounting information for planning and control in hospitality and tourism operations. Topics to be covered include cost-volume-profit analysis, budget planning and control, ABC costing, and performance evaluation all geared to the industry. Also included will be an introduction to measuring the costs of quality and to yield management. NOTE: Credit will not be granted for both HTM 2217 and BA2217.

Identifies an opportunity or problem in the workplace, analyzes its sources and development, addresses key issues to be considered, offers alternatives and makes recommendations, including clear provisions for implementation.

This course considers concepts and methods of resort planning, management and marketing, including recreational and event management for the resort environment. Case studies of real and proposed resorts from different environments will be used. Field visits to one or more resorts will be an essential part of the course. 

The goal of this course will be to familiarize the student with this exciting and dynamic segment of the tourism and recreation industry. It will examine specific aspects of contemporary sport, community and cultural events; and the meeting, incentive, convention (MICE) industry. Topics to be studied include the main functions of Events Managers in the areas of development, planning, programming, marketing and promotions, facility management, human resources and finance. Students will be presented with case studies and applied projects Prerequisite: HTM 1103 or permission of the Faculty of Business.

This course will explore issues related to entrepreneurial small business development in the growing adventure and leisure sector of the Tourism Industry. Participants will have the opportunity to research emerging trends and issues related to the feasibility of creating service products to serve this market. Small business models which allow for the creation of stable enterprises in an often seasonal market will be examined.

Identifies an opportunity or problem in the workplace, analyzes its sources and development, addresses key issues to be considered, offers alternatives and makes recommendations, including clear provisions for implementation.

This is an integrative course dealing with the many interdepartmental and interdisciplinary problems confronting the management team in addressing organizations with opportunities and problems. Extensive use will be made of case studies and on-site assignments or projects. Emphasis will be placed on productivity and the delivery of a quality product within a competitive environment. Note: credit will not be granted for both HTM 4101 and BA 4101.

Provides an introduction to the travel writing industry. Topics include the responsibilities and ethics of the travel writing profession and an examination of how visual imagery relates to tourism marketing, motivation, service quality and visitor satisfaction.

This course examines the nature and scope of tourism planning and development from the perspective of markets, attractions, services, transportation suppliers, natural resources and government policy makers. Emphasis will be placed on community and regional tourism planning, with attention paid to economic, physical, environmental and social considerations of planning for tourism entities and destinations. 

This course will provide the student with a deepening knowledge in the Hospitality and Tourism area. Under the supervision of a Faculty member, the student will explore topics not available in the regular course offerings. The course may consist of written assignments, oral examinations and written examinations. Students must identify a faculty member who is willing to supervise the course and apply to the Director, Undergraduate Studies for approval at least 30 days prior to the term in which they wish to undertake the work. Applications are normally approved for students who are in their senior year and who have obtained a grade point average of at least 3.0 in the work of the second and third years.

This course will examine in detail the management of tourism in natural areas. Topics will include an introduction to ecology, and how ecological and related sustainable management principles are used to manage visitors to natural parks and equivalent reserves. Students interested in outdoor recreation, adventure tourism, park and heritage management and related topics would find this course an advantage. 

An overview of the history of tourism in Canada with particular emphasis on the Province of New Brunswick. The course is designed to trace the evolution and role of tourism in Canada from the late nineteenth century to the present. The course will include explorations of selected leisure/tourism sites in the Saint John area. 

This course surveys various issues and events that influence the hospitality and tourism industries. Topics will vary from year to year reflecting contemporary issues and events.

This course examines the characteristics and management of one of the largest tourism sectors, spiritual tourism, pilgrimages and sacred sites. Topics include the power of myth and belief in the identification of natural sacred spaces, and the creation of man-made religious and secular sacred spaces world wide. The importance and measurement of international travel related to religious holidays, pilgrimages, and historic/heritage travel to places with significance to various cultural and religious groups will be discussed. The impact of host/visitor interactions and factors affecting motivation of travelers as well as constraints on travelers will be studied. The course will also include on-site visits to local sacred sites.

This course explores the nature of heritage tourism. It surveys the issues that influence the development of heritage for tourism. Perspectives on heritage provisions for tourism will be examined in the context of social, cultural, tourism policies at the provincial, national, and international levels. 

Identifies an opportunity or problem in the workplace, analyzes its sources and development, addresses key issues to be considered, offers alternatives and makes recommendations, including clear provisions for implementation.