| This course aims to develops interdisciplinary skills required for successful product development in today’s competitive marketplace, combining all aspects relevant for industrial design, such as function, form, usage, production, marketing, and sustainability. Students will learn how to collect and synthesize information on the internal and external environment, conceptualize and visualize strategic product directions, develop product concepts for the chosen strategic product direction, build the business case for different product concepts, assess the fit of the product concept with the brand identity, and forecast the market feasibility of the concepts. Students will gain a thorough understanding of the product development process itself, including aspects of user-centered design, prototyping, product architectures, design for manufacturing, product launch, and life cycle management.Prerequisite(s): MBA6303. |
