| The course examines various current topics and issues in the management of sport and recreation organizations and services. Topics will range from management decision making, organization governance, organization design and function, special event management and marketing, operations of non-government sport and recreation organizations, corporate sponsorship of sport & recreation properties, sport and recreation organizational role in corporate sponsorship, the changing business of sport & recreation, the interrelationship between public and private sport/recreation providers, bidding process for major special events, the role of sport & recreation in economic development. ParticipAction Canada's new role, customer/fan development and loyalty, Octagon's Passion Diver's, premium seating in sport venues, branding of sport/recreation products and organizations, and other various topics. This seminar course will include both formal and informal instruction, and has been designed to promote critical thinking and independent learning through student development and lead seminars, and through a series of quest presentations held during a field lab experience in Toronto that will involve nationally and international known leaders in the sport and recreation field. |
