If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.
|Course No. and Title:||
ADM 1313 Principles of Marketing
Three (3) credit hours
This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues.
|Prerequisite:||33 Credit Hours|
Dr. E. Stephen Grant, Faculty of Business Administration, UNB Fredericton
This course is composed with 13 Modules, and each unit covers a certain number of chapter(s):
** The Assignment and the Marketing Management Report are to be submitted by sending them as an e-mail attachment to firstname.lastname@example.org.
Crane, Kerin, Hartley, and Rudelius (2011), Marketing. 9th Canadian Edition. McGraw-Hill Ryerson (BBN# 978-0-07-0087869-3) or the eBook version of this text.
Connect, McGraw-Hill’s Online text support access site for access to learning aids such as self-tests, video cases, etc.
Textbooks can be ordered from the UNB Fredericton Bookstore:
|Assignments & Examinations:||
All mid-term exams and final exams for online courses will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.
|Time Limit:||6 months from registration date. All course exams and/or assignments must be completed by the designated end date of your course.|
Online courses are subject to an additional $100 non-refundable online fee per course. Fees are subject to change by the Board of Governors.
|Methods of Payment:||
Once you complete the Apply Now form below, please send payment. Methods of payment accepted: