ADM 1313

Subject: Business Administration

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If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.

Course No. and Title:

ADM 1313 Principles of Marketing

Credit Value:

Three (3) credit hours

Course Description:

This course provides a foundation of marketing theory necessary to analyze and solve marketing-related business issues.

  • You will be introduced to marketing topics such as:
    • Target Markets
    • Market Segmentation
    • Marketing Research
    • Buyer Behaviour
    • Product Planning
    • Distribution Channel Development
    • Promotion
    • Advertising
    • Positioning & Branding
    • Pricing
Prerequisite: 33 Credit Hours
Course Author:

Dr. E. Stephen Grant, Faculty of Business Administration, UNB Fredericton
Phone: 506-458-7327
Fax: 506-453-3561

Course Format:

This course is composed with 13 Modules, and each unit covers a certain number of chapter(s):

Modules and Topics
Module 1: Marketing Overview
Module 2: Developing Successful Marketing Strategies
Module 3: Scanning the Marketing Environment
Module 4: Ethics and Social Responsibility in Marketing
Module 5: Consumer Behaviour
Module 6: Organizational Markets and Buyer Behaviour
Module 7: Reaching Global Markets
Module 8: Marketing Research
Mid-Term (Closed Book)
Assignment Due
Module 9: Market Segmentation, Targeting and Positioning
Module 10: Developing and Managing Products
Module 11: Managing Services
Module 12: Pricing
Module 13: Managing Marketing Channels and Supply Chains
Module 14: IMC, Direct Marketing, Advertising, Sales Promotions, and Public Relations
Final Exam Time – (Online; Comprehensive; Closed Book)

** The Assignment and the Marketing Management Report are to be submitted by sending them as an e-mail attachment to

Course Texts:

Crane, Kerin, Hartley, and Rudelius (2011), Marketing. 9th Canadian Edition. McGraw-Hill Ryerson (BBN# 978-0-07-0087869-3) or the eBook version of this text.

Connect, McGraw-Hill’s Online text support access site for access to learning aids such as self-tests, video cases, etc.


Textbooks can be ordered from the UNB Fredericton Bookstore:


Assignments & Examinations:
Mid-term 20%
Assignment 15%
Final Exam (online) 35%
Marketing Management Report 30%
Total Marks 100%

All mid-term exams and final exams for online courses will be invigilated at an approved time and location. Please refer to the Online Exam Request Form to book.

Time Limit: 6 months from registration date. All course exams and/or assignments must be completed by the designated end date of your course.

Online courses are subject to an additional $100 non-refundable online fee per course. Fees are subject to change by the Board of Governors.
More information on fees for this course.

Methods of Payment:

Once you complete the Apply Now form below, please send payment. Methods of payment accepted:
Cash (Do not send in the mail. Please deliver to the College of Extended Learning, 2nd Level, Wu Centre, UNB Fredericton Campus)
Cheque or money order (Mail to UNB College of Extended Learning, PO Box 4400, Fredericton, New Brunswick, E3B 5A3)
MasterCard / VISA / American Express (Please call the College of Extended Learning at 1-866-599-4646  or 506 453-4646 with your credit card number, expiry date, and the name as it appears on the card. Please do not send credit card information via email).

Apply Now!
If you have previously registered in this online course and wish to register again, please contact us at 453-4646 to complete the registration process.